Branding Strategy & Digital

New branding to enhance the traditional

Creative Strategist
New branding to enhance the traditional

DOMOSA is a company that sells agricultural machines, from water pumps to power plants, with more than 40 years of experience, very traditional. The challenge was to create an image that adapts to the new digital era, but keeping in mind traditional touchpoints as packaging, OOH, and advertising. We designed an adaptative image with great visual strength, from the packaging to the website, to create a visual unity at all points of communication.

Working shoulder to shoulder with the Marketing, Sales and Commercialization Managers, we create strategies for digital media, advertising campaigns, and promotions to promote key products according to season, achieving an increase in turnover from $400,000 per month in July 2020 to $1,200,000 in October 2020, proud to help our clients achieve their goals.

My role was to be the guide to develop an image that reflects that DOMOSA is a bold company that can adapt, enough agile to overcome any situation like the pandemic and become stronger. I coordinated remotely a team of designers, copywriters, animators, videographers, photographers, and developers to get this outstanding result.

From traditional to adaptive




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